Formula made with nourishing oat helps clean as well as moisturize skin Full of nourishing oat, this moisturizing bar gently washes away dirt and oil without drying skin. Fragrance-free, dye-free and soap-free, it s gentle enough to use every single day and leaves your skin looking oh-so-smooth. Indeed, nature approves of this one. Cleansing bar washes away impurities Specifically developed for Skin that is dry Made with nourishing oat which contains proteins, vitamins, enzymes, lipids & antioxidants Good For: skin that is dry The best way to Use: Wash face with AVEENO Moisturizing Bar, rinse, and pat dry. Use each day for soft, sleek, naturally healthy-looking skin.